The purpose of the research is to identify and rank educational marketing components in non-profit schools in Tehran. This article is mixed (qualitative and quantitative) in terms of practical purpose, in terms of field data collection method and in terms of implementation method. The studied community in the qualitative stage includes all key teachers and experts in the field of educational marketing, and in the quantitative part, it includes professors in various fields of marketing and beneficiaries of non-profit schools (Tehran). In the qualitative part, the data collection tool is a semi-structured interview, and in the quantitative part, a questionnaire.
Findings: The most important internal influencing factors (factors related to the inside of the organization) on educational marketing in non-profit schools include: 1- financial resources 2- educational processes 3- educational policies 4- teachers 5- resources and physical facilities . In the quantitative section, using the MCDM technique, these factors are prioritized.